First, check out this article: "Why Size Matters In the Art World" by Georgina Adam
I kinda disagree. Well, for me, scale is almost like a contractual agreement/pinkie-swear that proves a level of commitment to the concept, materials, process, image, and overall sensual experience of the artist and viewer alike. An artist does not place 175 lbs of individually wrapped candies in a corner of a gallery or enlarge an image to be the size of a billboard if he is uncommitted to revealing the gravity and awe of something to the masses. Same with the opposite end of the spectrum, where an artist takes time to carve the tiniest, smallest, most painstaking amount of detail in a wooden endtable for a miniature 1930’s living room set if she is not invested in the viewer having a totally intimate experience exploring a private space (or she just loves makes small stuff). Lastly, the viewer has to commit to being immersed in “it” and compare her/his spatial (literal or figurative) relationship to the surrounding area, objects, and ideas at hand.
Maybe I’m too idealistic because I have been afforded the amazing opportunity to simply make things for myself and my friends (you guys are my friends, right?)…but I’d still like to think an artist’s concept and execution have a little more to do with dedication the work itself and less with how much it will pay…because, um, honestly, this is the wrong industry if you intend to make a lot of money steadily-all-the-time-forever-and-ever. Well, unless you’re an already established artist, dealer, and collector. Speak up if you’re any of those…I have business cards for you…
Bottom line, scale is bold, scale is brash, scale is clever, and scale is saying “come find me…BEFORE I FIND YOU.”
"Where’s Waldo?" and "Magic Eye" were a huge part of my childhood…and, now that I think about it, have prooooobably informed why I love working with detail, texture, and scale….hmmm.